PrimpPowderPout was founded by Ashley Kay Gifford, an American makeup artist who has lived and worked in the USA and London and is now based in Cambridgeshire.

Ashley is an accomplished Makeup and Hair artist in the fashion and beauty industry, with work displayed in Elle and Vogue magazines, advertising campaigns for GHOST and Hawes and Curtis, and TV work for ITV and Discovery Health and Beauty.

Through PrimpPowderPout she brings her experience and expertise to the bridal/wedding and special occasion make-up genre, where she has already been nominated for the Hitched Wedding Hair Stylist of the Year, and has been featured in You and Your Wedding Magazine, and English Wedding